Digital Advertising Basics
If we look back about 75 years ago, advertising meant taking out an ad in the newspaper. 50 years ago, TV commercials were all the rage. 10 years ago, it was enough for a business to have a basic...
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The Evoke Group is Proud of it’s First Clutch Review
At The Evoke Group, we help businesses communicate their message with our full-service digital marketing. This involves marketing strategy, creative production, and digital distribution all in one...
View ArticleTestimonial Videos: 9 Reasons Why You Should Be Making Them
I’m guilty of doing this – and I’m sure you are too. You find a new product that you think is going to solve your biggest pain point and then you go nuts trying to get your hands on it. But the thing...
View ArticleVideo for Business: How to Start Planning
Introduction With video, you can communicate your brand story in a way that consumers will actually enjoy and remember. In this guide, I’ll share my tips for planning your own video marketing...
View ArticleOTT Advertising in the Age of Streaming: Hulu, Roku, and More
What the hell is OTT (Over-the-Top Content) and why should I care?! Introduction The world is a-changin’ and it isn’t slowing down any time soon. We live in an age where the traditional TV ad spend...
View ArticleSizzle Reel Videos: Why do I need one?
In today’s world of digital marketing, it’s no longer enough to rely on text-heavy content and static images to convey your brand’s message. As the attention span of consumers continues to dwindle,...
View ArticleVideo Production Tips for Business Owners
Video is a powerful tool for businesses of all sizes to connect with their customers, showcase their products or services, and establish their brand. However, creating high-quality video content can be...
View ArticleIs Corporate Video Expensive?
Corporate video production can be an effective way to promote your brand or business, connect with your audience, and drive growth. But with such potential comes a common concern: is corporate video...
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Elevate Your Image with Professional Photography
In today’s digital world, where first impressions are often made online, the importance of high-quality imagery cannot be overstated. Professional photography has the power to elevate your brand’s...
View ArticleUsing “Motion Graphics” to Make More Powerful Videos
In today’s fast-paced digital age, video content is king. While videos have been popular for many years, the rise of social media platforms has made them an essential part of any digital marketing...
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